Analytics & Cookies

PostHog product analytics is optional and starts only after you select Accept. Selecting Reject does not send a rejection event. Your choice is saved in your browser so the notice does not appear on every visit.

We use PostHog EU Cloud to understand page journeys, calls to action and contact funnel performance. Autocapture and session replay are disabled. We do not identify visitors with their name, email address or phone number in PostHog.

PostHog

• Page paths, page views and referring page
• Campaign parameters such as UTM source, medium and campaign
• Selected site language
• Identifiers for clicked calls to action and their destination paths
• Contact form stage outcomes without the form contents
• An anonymous PostHog browser identifier

• Contact form names, email addresses, companies, budgets and messages
• Session recordings
• Automatic click, input and element capture
• Direct PostHog user identification

After consent, PostHog may use browser storage for its anonymous identifier and analytics state. Clodron also stores the first landing path, referrer and campaign parameters locally for lead attribution. Rejecting or withdrawing consent prevents this attribution record from being created and removes an existing record.

Vercel Web Analytics remains active for aggregate site measurement. According to Vercel, it stores anonymized data, does not use cookies, does not track visitors across websites or days, and discards its visitor hash after 24 hours. It is separate from the optional PostHog preference.

Vercel Web Analytics

Use Cookie preferences in the footer at any time. Withdrawing consent stops PostHog capture, disables its persistence and removes Clodron's locally stored attribution record.

For questions about analytics or these preferences, contact:

berke@clodron.com