SEO and GEO

Visibility in search and in AI answers, built on structured data, citable content and honest measurement.

We make a site legible to search engines and to generative answer engines at the same time, so it ranks where ranking still earns clicks and gets cited where the answer has replaced the click.

Where we create leverage

Where we create leverage

Rankings stopped bringing traffic

A page holds its position while clicks fall, because a generated answer now sits above it.

AI answers cite somebody else

Assistants describe your category confidently and name a competitor as the source.

Nobody can measure the loss

Visits from AI tools arrive without a recognised referrer and get filed as direct traffic or noise.

Capabilities

  • Technical SEO and crawl health
  • Structured data and entity modelling
  • Answer first content architecture
  • Citation audits across ChatGPT, Gemini and Perplexity
  • Machine readable surfaces including llms.txt and feeds
  • Multilingual structure and hreflang strategy

What ships

Technical and citability audit

Schema and entity implementation

Answer first page templates

AI visibility and referral tracking

How we deliver

Visibility in search and in AI answers, built on structured data, citable content and honest measurement.

  1. Baseline

    Measure rankings, crawl health and who the answer engines currently cite for the questions your buyers ask.

  2. Structure

    Implement schema, entity consistency and the machine readable surfaces an engine needs in order to trust a source.

  3. Answer

    Rewrite the pages that matter so each opens with a direct, sourced answer a model can quote verbatim.

  4. Measure

    Separate AI referrals in analytics, then track citation share, branded search and assisted conversions.

Built for real situations

Category visibility

Becoming the source an assistant names when somebody asks what to buy or who to hire.

Multilingual rollout

One structure serving several languages without duplicate content or split authority.

Recovery after a rebuild

Restoring rankings and citations following a redesign, a migration or a domain change.

Questions, answered

Is GEO actually different from SEO?

They share a technical base and diverge above it. Ranking is decided by one index; citation is decided by several retrieval systems with different source preferences, so a page can win one and lose the other. We work both, because neither on its own covers how people search now.

Can you guarantee a position in AI answers?

No, and nobody honestly can. Answer engines expose no ranking to buy and no rule to follow. What we can do is make you the most citable source available for a question, then measure how often that works.

How long before it shows?

Technical and structured data fixes register within weeks. Citation share moves over months, because it depends on how often engines re-read your pages and how consistently your company appears as the same entity elsewhere.

All services

Audit your visibility