SEO and GEO

Visibility in search and in AI answers, built on structured data, citable content and honest measurement.

Clodron audits technical SEO and GEO for websites, examining crawling, indexing, content and visibility in AI search together. Findings include the affected URL, evidence, priority and a validation step. We implement agreed fixes within your existing site.

Where we create leverage

Where we create leverage

Pages exist, visibility is unclear

Crawling, canonical URLs, language mappings or content gaps can make important service pages harder to discover and understand.

Your experience is missing from the content

Generic service descriptions do not explain the scope of your work, your approach or the evidence from real projects.

Mentions and customers get mixed together

A mention in an answer, a visit to your site and an enquiry are separate measurements. Some visits may lack source information.

Capabilities

  • HTTP status, robots, sitemap and indexability audits
  • Canonical, hreflang, title and description consistency
  • Structured data that matches visible content
  • Relevant internal links between services, projects and guides
  • Recorded query and citation reviews for ChatGPT, Gemini and Perplexity
  • UTM, referrer and enquiry attribution
  • Core Web Vitals: separating available field data from lab findings

What ships

SEO/GEO audit with affected URLs, evidence, impact and priority

Technical fixes and a validation procedure for each finding

Content plan covering service questions, content gaps and real project evidence

AI visibility baseline recording query, date, language and platform

Measurement plan for attributable visits and enquiries

How we deliver

Visibility in search and in AI answers, built on structured data, citable content and honest measurement.

  1. Baseline

    Identify priority pages and customer questions. Review Search Console and analytics where access is available, and explicitly record missing data.

  2. Technical audit

    Check crawl and indexing barriers, metadata and language mappings. Prioritize each finding with its affected URL and supporting evidence.

  3. Content and evidence

    Clarify service scope and answer customer questions. Link relevant real projects and use only results that can be verified.

  4. Validation

    Test fixes and repeat recorded queries under comparable conditions. Report brand mentions, citations, visits and enquiries separately.

Built for real situations

Service discovery

Help prospective customers find service scope, expertise and relevant project evidence in one journey.

Multilingual websites

Review language mappings, distinct content and canonical URLs across Turkish, English and German pages.

Website migrations

Investigate redirects, missing pages and indexing changes after a migration or redesign.

Is GEO different from SEO?

SEO and GEO share foundations such as crawlability, clear content and credible sources. GEO also considers how AI-powered search and answer systems may understand your content and cite it as a source.

Can you guarantee a position in AI answers?

No. We can improve accessibility, clarity and the usefulness of your content as a source; platforms decide what appears in an answer. Buying advertising does not secure organic recommendations or citations.

How long before results appear?

There is no fixed timeline. Crawling, reindexing, competition and platform source selection progress at different rates. We validate technical changes and follow search and referral data over time within the available measurement limits.

What does an SEO and GEO audit report include?

Each finding includes the affected URL, observed issue, evidence, priority, proposed fix and validation step. Technical findings, content needs and AI answer observations are assessed separately. Unavailable Search Console, analytics or server logs are not reported as verified.

How do you measure customers coming from ChatGPT?

We use the utm_source=chatgpt.com parameter when present in ChatGPT links, together with referrer information. Where measurement allows, these are connected to enquiries. First-touch attribution does not represent the entire customer journey. Missing source data, device changes and direct return visits prevent complete attribution.

Do I need llms.txt or special AI schema?

Google states that its AI search features do not require llms.txt or special AI markup. We prioritize accessible pages, indexable content, accurate structured data and evidence of real experience. We do not present files or schema as ranking guarantees.

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